Using text mining on reviews of Accommodation establishments on TripAdvisor to draw insights on perceived South African weather
Researcher: Subhashini Pillay, University of the Witwatersrand, JohannesburgSupervisors: Dr Jennifer Fitchett, University of the Witwatersrand, Johannesburg Social media is an becoming an important platform for deriving the opinions, views and perceptions of tourists (O’Connor, 2010);TripAdvisor is the most popular reviewing platform for tourists (Litvin and Dowling, 2018);


