Using text mining on reviews of Accommodation establishments on TripAdvisor to draw insights on perceived South African weather
Researcher: Subhashini Pillay, University of the Witwatersrand, Johannesburg
Supervisors: Dr Jennifer Fitchett, University of the Witwatersrand, Johannesburg
Social media is an becoming an important platform for deriving the opinions, views and perceptions of tourists (O’Connor, 2010);
TripAdvisor is the most popular reviewing platform for tourists (Litvin and Dowling, 2018); and
With the sheer amount of data being generated from TripAdvisor, text mining techniques may be the easiest way to determine tourists views and perceptions related to the weather (Berezina et al, 2016).